ChoiceSpec

Tools

Email Marketing Software Cost & Plan Calculator

Compare email-marketing and newsletter plans using audience size, send volume, campaign size, team size, and the features you actually need.

Tell us about your audience, monthly email volume, largest campaign, team, and must-have features. We’ll show the lowest-cost covered monthly plan that fits among the platforms in this comparison.

Email marketing software

Find the lowest-cost plan that fits

We’ll compare MailerLite, Brevo, Kit, beehiiv, and Systeme.io using your audience, email volume, largest campaign, team size, and must-have features.

Your setup

Tell us about your audience size, monthly email volume, largest campaign, and team.

Active subscribers or marketing contacts you expect to keep. This calculator covers up to 100,000.
Count one email sent to one recipient as one send. A rough monthly estimate is fine.
The most recipients you expect to email on the same day. This matters for daily send limits such as Brevo Free.
People who need their own login to manage email marketing. This calculator covers up to 20.

Features you need

Optional — leave off anything that isn’t essential.

No signup required. Affiliate partnerships never affect which option we recommend or how prices are calculated.

Your result

Tell us what you need to see your matches.

We’ll show the lowest-cost option that fits, other suitable choices, and any prices that need checking.

Providers in this comparison

We currently compare MailerLite, Brevo, Kit, beehiiv, and Systeme.io for US pricing.

Systeme.io is an all-in-one platform rather than an email-only product. It is included because email marketing is built in, its relevant limits are published, and its recurring subscription price can be compared using the same needs. Its extra bundled features do not make it rank higher or lower.

Some providers use live pricing controls that do not expose every audience or send-volume tier as a stable public number. If we cannot confirm the exact current price for your setup, that provider can still appear as an option that fits, but we flag its price for checking rather than guessing.

What you tell us

The calculator uses your active subscribers, expected monthly sends, largest same-day campaign, number of users, whether you want provider branding removed, and whether you want to avoid a provider-managed recommendation slot in your signup flow.

What price is included

We compare current monthly list pricing. Annual discounts are not used when deciding which option is lowest cost, so the covered providers are compared on the same monthly basis.

Brevo Free has an official limit of 300 sends per day. To avoid overstating what fits in shorter months, we also treat that conservatively as 8,400 sends per month and a 300-recipient same-day limit.

Brevo prepaid/PAYG email credits are excluded because they are a different purchasing model.

We do not score subjective factors such as deliverability reputation, template aesthetics, support quality, editor preference, or which platform feels easiest to use.

Before you buy

Email platforms can change prices, send limits, subscriber tiers, and features. Confirm the final plan and terms on the provider’s website before purchasing. See how ChoiceSpec works.

Sources & verification

Pricing, limits, and feature rules are checked against official provider pages. Verification dates show our last manual check.

  • Mailerlite PricingVerified 2026-08-18 · Free limits; Comfort and Power features; Comfort 10x subscriber-tier monthly send allowance; Power unlimited sends/users; pricing model and current starting prices.
  • Mailerlite Power PricesVerified 2026-08-18 · Current MailerLite Power monthly tier table: $25/500, $49/2,500, $69/5,000, $129/10,000, $239/25,000, $389/50,000; $39/1,000 cross-checked on other current official MailerLite comparison pages.
  • Brevo PricingVerified 2026-08-18 · Free $0; Starter from $9; Standard from $18; send/contact tier boundaries; Standard feature and seat structure. Detailed dynamic paid-tier prices are deliberately not inferred.
  • Brevo AddonsVerified 2026-08-18 · Starter branding removal costs $9/month; Standard extra marketing seats cost $9/month each up to 3 total seats.
  • Brevo Free LimitsVerified 2026-08-18 · Free allows 300 sends/day and up to 100,000 stored contacts. V1 uses a conservative 8,400 monthly ceiling so a configuration remains feasible even in a 28-day month.
  • Kit PricingVerified 2026-08-18 · Newsletter free plan, user limits and required Recommendations; Creator/Pro current features and starting prices.
  • Kit NewsletterVerified 2026-08-18 · Newsletter plan supports up to 10,000 active unique subscribers and unlimited sends, with one Kit-managed Recommendation slot required.
  • Kit Paid PlansVerified 2026-08-18 · Creator starts $39/month and Pro starts $79/month at up to 1,000 subscribers; higher prices scale with subscriber count and are price-check-only until reproduced from the live pricing control.
  • Beehiiv PricingVerified 2026-08-18 · Launch free to 2,500 with unlimited sends and 1 user; Scale 3 seats; Max unlimited seats and branding removal.
  • Beehiiv Tier TableVerified 2026-08-18 · Official pricing FAQ states it was updated July 2026 and publishes monthly Scale/Max prices for 1k, 2.5k, 5k, 10k, 25k, 50k, 75k and 100k subscriber tiers.
  • Systeme PricingVerified 2026-08-18 · Current canonical pricing surface used for production: Free $0 to 2,000 contacts; Startup $17 to 5,000; Webinar $47 to 10,000; Unlimited $97 with unlimited contacts. All four show unlimited emails and unlimited assistant accounts. Other official legacy/variant pricing pages still show $27 Startup, so the canonical current surface is the source of truth and ambiguity must become price-check rather than inferred pricing.
  • Systeme BrandingVerified 2026-08-18 · Free accounts cannot remove the Sent with systeme.io affiliate badge; Startup, Webinar and Unlimited paid subscriptions can remove it.